We believe trust is everything. Hence, we follow the highest standards for securing all transactions and customer information privacy. Please read below to learn about our data/information collection and sharing practices.
Collection of Personally Identifiable Information and Other Information
When you use our website, we collect and store your personal information which is provided by you from time to time. We do this to ensure you have a safe, efficient, smooth and customized experience. This allows us to provide services and features that most likely meet your needs, and to customize our website to make your experience safer and easier. In this process, we collect personal information from you that we consider necessary for achieving this purpose.
In general, you can browse the website without telling us who you are or revealing any personal information about yourself. Once you give us your personal information, you are not anonymous to us. Where possible, we indicate which fields are required to fill and which ones are optional. You always have the option to not provide information by choosing not to use a particular service or feature on the website. We may automatically track certain information about you based upon your behaviour on our website. We use this information to do internal research on our users’ demographics, interests, and behaviour to better understand, protect and serve our users. This information is compiled and analysed on an aggregate basis.
We use data collection devices such as “cookies” on certain pages of the website to help analyse our web page flow, measure promotional effectiveness, and promote trust and safety. “Cookies” are small files placed on your browser that assist us in providing our services.
If you choose to buy on the website, we collect information about your buying behaviour.
If you transact with us, we collect some additional information, such as a billing address, a credit / debit card number and a credit / debit card expiration date and/ or other payment instrument details and tracking information from cheques or money orders.
If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on the website, we may collect such information into a file specific to you.
We collect personally identifiable information (email address, name, phone number, credit card / debit card / other payment instrument details, etc.) from you when you set up a free account with us. While you can browse some sections of our website without being a registered member, certain activities (such as placing an order) do require registration. We do use your contact information to send you offers based on your previous orders and your interests.
If you allow us to access your contacts, it enables us to provide a lot of social features to you such as sharing your selected product with your friends, inviting your friends to try our app, send across referral links to your friends, etc. This information will be stored on our servers and synced from your phone.
A “cookie” is a small piece of information stored by a web server on a web browser, so it can be accessed back from that browser. Cookies are useful for enabling the browser to remember information specific to a given user. We place both permanent and temporary cookies in your computer’s hard drive. The cookies do not contain any of your personally identifiable information.
Sharing of Personal Information
We may share personal information with our other corporate entities and affiliates. These entities and affiliates may market to you as a result of such sharing unless you explicitly opt-out.
Links to Other Sites
Our website links to other websites that may collect personally identifiable information about you. ERClens.com is not responsible for the privacy practices or the content of those linked websites.
Our Website has stringent security measures in place to avoid any loss, misuse, and alteration of the information under our control. Whenever you change or access your account information, we offer the use of a secure server. Once your information is in our possession we adhere to strict security guidelines, protecting it against unauthorized access.
We provide all users with the opportunity to opt-out of receiving non-essential (promotional, marketing-related) communications from us on behalf of our partners, and from us in general, after setting up an account.
If you want to remove your contact information from all ERClens.com lists and newsletters, please visit unsubscribe.
We do require certain permissions to give you an effortless experience while shopping with us –
1. Location – To enhance your locale experience & show you personalized content as per your location. (From checking the availability of the product in your area to the delivery options available near you).
2. SMS – To help us read text messages (SMS or MMS) or necessary push notifications, one-time passwords (OTPs) & confirm power that you’ve submitted.
3. Phone – To read phone status & identity.
4. Read Contacts – To get your phone number for billing purposes.
5. Camera – To help you upload eye prescriptions directly from your phone.
ERC EYE CARE Pvt Ltd
Old Balibat, Above Hanuman Glasses
Jorhat Assam-785001 India
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