Privacy Policy

Information We Collect

We collect different types of information depending on how you interact with us:

How We Use Your Information

We use your data to:

• Provide medical and eye care services
• Schedule appointments and follow-ups
• Deliver products such as glasses and lenses
• Improve patient experience and service quality
• Conduct awareness campaigns and outreach programmes
• Send important updates, reminders, and offers
• Comply with legal and regulatory requirements

Consent

By providing your information, you:

• Consent to ERC collecting and processing your personal and health data
• Agree to receive service-related communication via calls, SMS, and WhatsApp
• Can opt out of promotional communication at any time

To opt out of marketing messages, email us at support@erclens.com or reply STOP to any SMS.

AI-Generated Content

• Use of AI-generated imagery. We use artificial intelligence tools to generate some images for our website, advertisements and social media. These images are not created from, and do not depict, the personal data of our users or patients.
• No use of your data. We do not use photographs, medical images or personal information you provide to us to train or generate AI images for marketing purposes.
• Real patient content. Real patient photographs, testimonials or videos are used only with informed written consent and are labelled as such.
• Concerns and grievances. Requests or concerns regarding resemblance or misuse of images may be sent to our Grievance Officer at support@erclens.com.

Sharing of Information

ERC does not sell your personal data. We may share your data only with:

• Doctors, hospitals, and medical staff within the ERC network
• Trusted service providers (payment gateways, logistics, IT support)
• Government authorities when required by law

All third parties are required to maintain confidentiality and uphold data security standards.

Data Security

We implement strong safeguards to protect your data:

• Secure servers and encrypted systems
• Restricted access to authorised personnel only
• Regular monitoring and security updates

However, no system is completely secure, and we cannot guarantee absolute security. If you believe your data has been compromised, please contact us immediately at support@erclens.com.

Data Retention

We retain your data as long as required for medical, legal, and operational purposes. Specifically:

• Medical and clinical records are retained for a minimum of 7 years from the date of last treatment, as per Indian healthcare regulations
• Operational and appointment data is retained for 3 years
• Call recordings are retained for 90 days unless required longer for training or dispute resolution

Cookies & Tracking

We use cookies to:

• Improve website performance
• Understand user behaviour
• Enhance user experience

You can disable cookies through your browser settings. Some website features may be affected if cookies are disabled.

Your Rights

You have the right to:

• Access your personal data held by ERC
• Request correction or updates to your information
• Request deletion of your data, subject to legal obligations
• Withdraw consent for marketing communications at any time

To exercise any of these rights, contact us at support@erclens.com. We will respond within 30 days.

When you use our services as a guest, ERC may create an account associated with the information you provide to facilitate service delivery and maintain records. You may request deletion of your account or personal data at any time by contacting support@erclens.com

Third-Party Links

Our platform may contain links to third-party websites. ERC is not responsible for their privacy practices. We encourage you to review the privacy policy of any external site you visit.

Children's Privacy

ERC provides eye care services to patients of all ages. When services are provided to minors (under 18 years of age), parental or guardian consent is required. We do not knowingly collect or process data from minors without appropriate authorisation.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our services, technology, or legal requirements. All updates will be posted on this page with a revised effective date. Continued use of our services after updates constitutes your acceptance of the revised policy.